Like, some silence, sarcasm, downvotes, and a smattering of booing when it was announced as not even coming to PC. This is clearly a failing on their marketing and community manager's part.Īgain, I'm not saying this is a bad announcement or that phone games are necessarily bad, I'm saying their marketing team and community manager started a fire and gleefully stoked it, only making a half-hearted attempt to reign it back again after they noticed it was getting bigger than they'd expected.Īnd it didn't even burn them that badly. They were not expecting Diablo 4, but given the Diablo focus ahead of time and positioning of the announcement during the keynote and panel afterwards, they were expecting something roughly equivalent and more "important" than the other announcements at a show for the "hardcore fans". Which is incredibly short-sighted.Īs I said, most people weren't expecting Diablo 4 because Blizzard had sense enough to pour cold water on that speculation (that they'd already spent a couple months stoking). Jim recognizes that this backlash is a sign of a larger problem with gamer culture but instead of wanting to change the culture he just says that this serves Activision-Blizzard right. Yeah publishers are largely responsible for pushing toxic brand identities, but instead of laughing at when this culture mildly inconveniences a large corporation, we should instead hold the toxic culture and people who participate in it accountable for their actions so that we can change it. Presumably the audience of Blizzcon were adults. But at the same time the average age of a gamer is 35 now. "It's the AAA games publishers themselves that push for brand loyalty and gamer identity." I agree with this for the most part, that in a lot of ways the marketing of large publishers has helped foster an incredibly toxic culture. I'm glad Jim says in this video not to harass people, but this video will affirm that their anger is justified and they're going to want to take out their anger somewhere at someone. Justifying people's anger at a mobile game announcement helps justify anger at individuals. That sounds good, but reality is more complicated. "Hate the company, not the individual" is kind of what I mean about Jim's simple arguments. You're just wasting your time, and more importantly, mine. So if you know that the "mobile games are greedy and bad" argument is a bad argument to make, don't make that argument. He goes into a bit on mobile games and how they're greedy and bad but also admits that he knows that there are lots of really good mobile games and they have potential to be good. To throw Jim's words back at him "What did you expect?" You could easily point out that the audience should have expected to be disappointed for the exact same reasons that Jim says the backlash is justified. The issue is that that is what a corporation is. But Activision-Blizzard is actually really good corporation that are doing things that corporations are supposed to do, be profitable and expand. Like this video he says that Activision-Blizzard are bad corporations because of what he considers unethical behavior on their part in the past and so they deserve the backlash just because of that and the mobile game doesn't deserve a chance to prove itself. But he doesn't put a lot of thought into it so his arguments are just so simple and miss the larger problem. He tends to go for an automatic anti-corporate stance, which I don't have a problem with actually. Jim has been really disappointing for me recently. This game could have been shown or revealed at Apple's Ipad event, or like the Switch D3, or D3 on consoles were revealed. who most likely game on the PC or consoles. I don't think people have a problem with Diablo on phones, but when it's sprung up on them as they are hopeful of some amazing Diablo news, with a best for last spot in the opening ceremony and a event on the main stage right after, it makes the reveal seem like it would be huge and important for the audience. We don't know the situation on Diablo 4, Diablo remasters, or Diablo 3, but Blizzard apparently have some of their best working on the mobile game along with the China dev (Activision Blizzard conference call, or the sit down Q&A video). Diablo 3 consoles or Switch wasn't on the main Blizzcon stage (D3 console reveal was at a PS4 Meeting/Talk event in 2013). It was pushed in their face so this with nothing on any other Diablo, and this is what they think. If they presented mobile Diablo in another better way to people that have been waiting on Diablo PC news for years, maybe they would be able to ignore the mobile version. Click to shrink.Everything is outrage these days when it comes to disapproval and gaming it seem.
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